Meriem became CEO of Badley Ashton in November 2012. She is responsible for overseeing the Company's strategic business growth worldwide. Her role is focused on developing Badley Ashton's value to the industry. In her technical work, Meriem specialises in process-based sedimentology, structural geology and borehole imaging. She is in charge of the technical assurance of the Company’s borehole image and structural studies, which includes staff development.